<b>Revshare overtakes CPA at the 47-day retention mark, on average</b>

<b>Revshare overtakes CPA at the 47-day retention mark, on average</b>
Breakeven = the day cumulative revshare earnings pass the flat CPA you'd have taken.

— Crossover day, slots-heavy: 41 days ▏▏▏▏
— Crossover day, sportsbook: 52 days ▏▏▏▏▏
— Crossover day, dating subs: 38 days ▏▏▏
— Share of players surviving to crossover: 34% ▏▏▏

Only about a third of players live long enough to make revshare win, but those that do carry a long tail. The decision is really a bet on your retention curve, not on the rate. n=22k cohort-tracked users.

Read: pick revshare only if your day-45 retention beats ~33%; otherwise lock the CPA.