Framework: Extracting Anchor + Context Before Outreach

A personalized first touch needs the exact anchor and surrounding sentence. Standardize the pull.

1. For each referring page, locate the pointing at the dead URL.
2. Capture the anchor text verbatim.
3. Capture the full sentence containing the link.
4. Note the section heading it lives under.
5. Record link placement: in-content, list, footer.
6. QA gate: confirm the anchor still exists on the live referring page.

— Automation fits at steps 1–5: parse the referring page's HTML, output anchor + parent sentence + heading to the sheet.

Definition of done: each prospect row contains the verbatim anchor, its sentence, the section, and placement — enough to write a first touch without re-opening the page.