Playbook: Scoring Broken-Link Prospects Before You Outreach

Playbook: Scoring Broken-Link Prospects Before You Outreach

Don't email the whole list. Rank it, work the top decile first.

Score each prospect 0–2 per axis:
1. Referring domain authority relative to your floor.
2. Topical match to your replacement page.
3. Page freshness (modified in last 18 months).
4. Editability (named author/editor, not a dead CMS).
5. Link context (in-content > footer > sidebar).

Sum to 0–10. Work 8–10 first, 5–7 second, discard below 5.

— Automation fits at axes 1 and 3: pull authority and last-modified into the sheet automatically.

Definition of done: every prospect carries a 0–10 score, the sheet is sorted descending, and outreach starts only with the 8+ tier.