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Bidstream Lab
Bidstream Lab
@BidstreamLab

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<b>Worth your feed</b>

<a href="https://t.me/ArbFiles">@ArbFiles</a>. Real traffic-arbitrage case studies with actual spend, revenue and ROI — the… We read it, you probably should too.
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Why a high win-rate can mean your DSP is broken Buyers chase win-rate (auctions won divided by auctions bid) as if higher is always better. Decompose it and the opposite is often true. The decompositi…
Supply path optimization is not about fewer paths — it's about marginal duplicate cost Supply path optimization (SPO — choosing which reseller chain to buy the same impression through) is usually pitc…
First-price auctions removed the anchor — and buyers never replaced it When the open exchange moved to first-price (you pay exactly what you bid, versus second-price where you paid one cent above the …
Second-price residue: why some of your auctions still aren't first-price The market 'moved to first-price' around 2017–2019, but that was never universal, and the residue matters because your shading …
Your creative's weight is a bidding variable We think of creative as a quality lever, not an auction one. But creative latency — how long your ad takes to load and render — feeds back into whether you…
Bid reduction inside the SSP: the cut you can't see from the buy side Buyers obsess over their own DSP's bid shading, but the sell-side exchange can also alter prices, and that layer is largely invisi…
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