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Native Heresy
Native Heresy
@NativeHeresy

<b>Pairs well with this channel</b>

Оригинал в Telegram →
<b>Pairs well with this channel</b>

<a href="https://t.me/InAppBench">@InAppBench</a> — Hands-on reviews and side-by-sides of in-app traffic sources, SDK trackers and… Quietly one of the better feeds in the space.
Этот пост опубликован в Telegram-канале Native Heresy. Подписаться можно по ссылке: @NativeHeresy.

Ещё из канала Native Heresy

Myth: 70%+ viewability means your ads are getting seen. Wrong. The MRC standard is 50% of pixels for 1 continuous second. One second. A reader scrolling past your native unit at thumb speed triggers a…
Everyone says premium publisher placements convert better. The data says context beats the logo. A recommendation widget on a top-50 news domain sits at the bottom of an article a reader finished and …
Myth: Your native CTR is your native CTR. No. The number in your dashboard is rendered impressions over clicks. The number that matters is viewable impressions over clicks. Widget vendors report on re…
Native's case studies are survivorship bias with a logo Everyone says the case studies prove native delivers — look at the brands that scaled it. The data says you're only shown the survivors. For eve…
Contextual adjacency on native is a story, not a placement Everyone says native wins because your ad sits in relevant editorial context, borrowing the article's credibility. The data says the recommen…
Your native creative didn't fatigue, your source rotated Myth: Native performance drops over time because the audience tires of the creative. No — at least, prove it before you blame the creative. On …
traffic

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