Word is: "engineer a viral post" is the wrong KPI for your tools

Every analytics tool dangles a 'viral score,' and coaches sell virality as the goal. But word from accounts that actually hit big: a single viral post usually brings low-intent followers who never convert and tank your future engagement RATE. The platforms then judge your next posts against an inflated baseline. Virality is a spike, not a strategy. Optimize your dashboard for repeat watch-time and saves from your real niche — that's the audience your tools should be growing.
Watching this.