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Serp sitelinks: how to get extra links under your result

In short: serp sitelinks are extra links that Google may show under a main search result. To get them, build clear pages, use structured data, and make each link distinct and useful.

Think of a search result like a shop window. The main title is the shop sign. Sitelinks are the doors leading to different departments inside.

How to get sitelinks
— Give each important page a unique purpose and topic.
— Add structured data that describes the page, such as Article, Product, or LocalBusiness.
— Create a simple navigation system with obvious section names.
— Write helpful headings that match what people are trying to find.
— Link important pages from relevant, readable text.
— Check your site in search tools and watch for indexing problems.

Common mistakes
— Linking several pages that answer the same search need.
— Using vague link labels like “click here.”
— Creating thin pages with little useful content.
— Hiding important links where visitors cannot find them.

Q: What is a sitelink search box?
A: It is an extra search box shown inside a search result. It lets people search a specific website without returning to the main Google search box.

Summary: To earn serp sitelinks, make your website easy to navigate, organize pages around real needs, and strengthen the signals that describe each page clearly.

Try this: choose one important section and give every link inside it a clear, different label. 🎓
This post was published in the Telegram channel SERP School. Subscribe here: @SERPSchool.
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