Myth-bust: "Faster cuts hold attention"

The jump-cut arms race hit diminishing returns. Past a point, rapid cuts read as anxiety, not energy.

— The myth: cut every two seconds or you'll lose them
— The correction: relentless cutting flattens emphasis — when everything is urgent, nothing is
— What to steal: one long, unbroken take at the emotional peak, surrounded by faster sections
— Why it works: the held shot becomes the punctuation; contrast in pace is what holds, not raw speed

🔥 Pick of the week: a single 6-second locked shot dropped into a fast-cut ad. The stillness is what people remember.