Myth-bust: "Add text overlays for sound-off viewers"

Myth-bust: "Add text overlays for sound-off viewers"

Good instinct, lazy execution. Captioning every word turns the screen into a teleprompter.

— The myth: subtitle everything so muted viewers follow along
— The correction: full captions split attention and bury the one line that actually sells
— What to steal: one bold phrase on screen at a time, timed to the beat, never a running transcript
— Why it works: a single word landing on the right frame is a hook; a paragraph is homework

🔥 Pick of the week: the "one word per cut" rhythm — three or four punchy words across the whole ad, each on its own beat.