Myth: "Chase the cheapest CPM placements"

Myth: "Chase the cheapest CPM placements"

Cheap-CPM hunters get gutted on nutra. Trench note: my cheapest traffic source had the worst rebill and most refunds. The "expensive" one printed.

Dirt-cheap CPM placements are cheap for a reason: bot-adjacent, accidental-click, zero purchase intent. You get clicks, not buyers.

— Judge by cost-per-conversion and customer quality, never CPM in isolation.
— A 3x more expensive placement that converts and rebills crushes a cheap one that refunds.

Nutra lives or dies on the back end (rebills, AOV, chargeback rate). A cheap front-end click that turns into a refund is negative money. Stop optimizing the vanity input. Follow the buyer quality, not the entry price.

Go test it.