There is no "best time to post." There's only good copy and bad copy.

There is no "best time to post." There's only good copy and bad copy.

Unpopular opinion: the 9am-Tuesday chart is the horoscope of marketing. Modern feeds aren't chronological — a strong post gets re-surfaced for days, a weak one dies at any hour. You're optimizing the one variable that stopped mattering in 2016.

Fix the words, not the clock. Fight me.