"Just be authentic" is advice from people who got lucky once.
Hot take: authenticity isn't a strategy, it's an excuse to skip craft. "Raw and real" posts that land were edited five times to LOOK unedited. The messy founder who "just types whatever" is choosing words like a sniper.
Authentic is a finish, not a draft. Stop posting your first take and calling it honest. Agree? Quote-tweet your worst.
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"Just be authentic" is advice from people who got lucky once.
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