"A retention spike always means that moment was great" — wrong, and it's leading you to copy the worst parts of your videos.
Spikes also appear where people scrub back because they were confused and missed something. A re-watch from delight and a re-watch from "wait, what?" look identical on the graph.
— Cross-check spikes against where you were unclear.
— Confusion replays are a bug, not a feature.
Not every spike is a win. Fight me?
Watch Time Heresy
@WatchTimeHeresy
"A retention spike always means that moment was great" — wrong, and it's leading you to copy the worst parts o
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