Engagement rate is the primary indicator of audience quality. Look beyond likes; meaningful comments and shares show real interest. A high follower count with zero discussion usually signals a bot-filled audience. Check the ratio between views and interactions to spot artificial growth.
Audience demographics must align with your offer. Geography and interests are non-negotiable. A massive creator is useless if their followers live in regions where your product is unavailable. Always request backend screenshots to verify these statistics before finalizing the deal.
Content consistency defines the trust level. Influencers who jump between unrelated topics often have lower conversion rates. Focus on creators with a reputation in a specific field, as their recommendations carry more weight than generic lifestyle bloggers.
Prioritize quality over quantity. One loyal micro-community often delivers a higher ROI than a broad, indifferent following. 🎯
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Vetting influencers: 3 critical metrics to check before signing any contract
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