<b>Curated: outreach that actually gets inserts placed</b>

<b>Curated: outreach that actually gets inserts placed</b>

Four items on the unglamorous part — getting a human to add your link.

— A cold-email teardown thread shows reply rates roughly doubling when the pitch references a specific paragraph to edit, not 'your great article.'
— An agency blog shares a 'value-add edit' angle: offer to fix a dead link on the page and slot yours nearby. Worth a read for the framing alone.
— A Reddit post lists the subject lines that now trip spam folders in 2026 — 'collaboration' and 'quick question' both flagged.
— Also circulating: a Notion doc of follow-up cadences, with the 3-touch sequence outperforming 5.

Editor's note: the best-performing pitches read like an editor's note, not a sales note. Ironic, useful.

Pick of the week: the paragraph-specific teardown. Steal the structure, not the copy.