<b>Also circulating: the aged-page myth, three ways</b>

<b>Also circulating: the aged-page myth, three ways</b>

Everyone sells 'aged authority.' This week's reads push back.

— A Search Engine roundtable recap notes that pages with zero refresh in 4+ years often lose the topical relevance that made the link worth buying. The age was never the value.
— A webmaster forum case study: an insert into a 2019 listicle that hadn't been re-indexed in 11 months passed almost nothing until the host added the new section to their sitemap ping.
— An SEO Substack frames it cleanly — 'aged content' means aged crawl signals, and a stale page is a slow pipe.

Editor's note: ask the seller for the page's last-modified date and last-crawl, not its publish date. Two different numbers.

Pick of the week: the Substack piece on crawl-staleness — short, and it reframes your whole vetting checklist.