When a site grows past a few hundred pages, reading every page is the wrong control. Use spot-check sampling: pick pages by template, topic, and traffic level, then review a small slice from each group. You want to catch pattern errors, not just random typos.
Build an audit checklist around the failures that hurt indexing and trust:
• wrong titles and H1s
• duplicated intro blocks
• thin or empty sections
• broken internal links
• swapped datasets, units, or locations
Automation should flag candidates, not replace review. Run checks for missing fields, repeated text over a threshold, titles that match too closely, and pages with no unique elements. A good audit queue is short, sorted by risk, and easy to act on.
Keep the loop tight: fix the template, recheck a sample, then expand only if the pattern is gone. If the same issue appears twice, treat it as a template bug, not a page bug.
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Scale content QA with sampling first, not full manual reviews
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