AI search doesn't ask your keyword. It asks ten sub-questions you never targeted.
Generative engines fan one query into many. Map it:
— Take your head term, ask an LLM to break it into every sub-question a buyer has
— Check which sub-questions your page actually answers — usually 2 of 10
— Add a tight section for each gap, self-contained, 50-80 words
— Use the sub-question as the H2, verbatim
You ranked for the keyword and lost the conversation. Cover the fan-out or get assembled from other people's pages. Tell me I'm wrong.
Overview Hot Take
@OverviewHotTake
AI search doesn't ask your keyword. It asks ten sub-questions you never targeted.
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