The trust checklist that makes review pages convert

The trust checklist that makes review pages convert

Buyers smell fake reviews instantly. Here's how I pass the sniff test:

— A real downside on every product. No flaw = no trust = no sale
— "How we tested" box, even if it's 3 honest sentences
— A product you DON'T recommend, with why
— Your face or name somewhere — anonymous pages convert worse
— Last-updated date, visible, recent

Adding the "don't recommend" pick lifted trust signals AND my CR ~15%. Counter-intuitive, works.

The one you trash is the one that sells the others.

Audit your top page against these 5. Bet you're missing the downside.