Q: "My checkout's fine, so cart abandonment isn't really my problem, right?"

Q: "My checkout's fine, so cart abandonment isn't really my problem, right?"
A: In social commerce, most drop-off happens long before the checkout page. The real abandonment is between the tap and the cart — confusing variant pickers, missing sizes, unclear shipping cost, or a slow-loading product page inside the app.

Troubleshoot the earlier steps:
— Make sure variants (size, color) are obvious and in stock
— Show shipping cost and delivery time up front, not at the last screen
— Trim product pages that load slowly on mobile data

Fix the path to cart and your "checkout" numbers improve on their own.

Also worth knowing: a single out-of-stock variant on a popular item silently kills conversions while everything looks healthy.

Got a question? Drop it in the comments.