<b>Built a topic cluster from SERP overlap, not from a keyword tool.</b>

<b>Built a topic cluster from SERP overlap, not from a keyword tool.</b>

Here's the move. Take your 5 target keywords. Pull the top 10 URLs for each. Find the URLs that rank for MULTIPLE of your keywords.

Those overlapping pages = Google already thinks these topics are one cluster. So I structure my hub the same way.

— Keyword tools group by string similarity
— SERP overlap groups by what Google actually believes

My last hub built this way pulled featured snippets on 3 of 5 children in a month. The tool's 'related keywords' would've split them into separate posts that cannibalized each other. Steal it.