<b>Stopped refreshing whole articles. Started refreshing paragraphs.</b>

<b>Stopped refreshing whole articles. Started refreshing paragraphs.</b>

Last quarter I rewrote a 1,800-word post top to bottom. Three weeks of effort, traffic moved 4%. Waste.

Now I pull the page's query report and find the ONE section eating a losing keyword. I rewrite that section only — 200 words, one new H2, two internal links.

Result on my client's money page:

— Position 14 to 6 in 11 days
— Zero touch to the rest of the page
— Did 6 of these in the time one full rewrite used to take

Google re-crawls the delta, not your ego. Surgical beats heroic. Go find your weakest section. Report back.