sameAs in Organization schema: include proof, not every social profile

sameAs should point to pages that clearly identify the same organization. Use profiles that are public, stable, and widely recognized: official social accounts, a Wikipedia or Wikidata entity if one truly matches, app store listings, or a company profile on a major platform. If a page is just a mirror, a campaign landing page, or an account with no brand name, leave it out.

Good candidates usually share three traits:
— The brand name is consistent
— The profile describes the same legal or public entity
— The page is easy for search engines to crawl and verify

Bad candidates are often noise: employee accounts, low-value directory pages, local event pages, reseller profiles, or random mentions. More links do not make the entity stronger; they can make the graph messy and harder to trust. Keep sameAs focused on identity, not promotion. A clean set of 3 to 8 strong profiles is often enough for most organizations.

Check the homepage Organization markup against your external profiles. If the name, logo, and description drift across platforms, fix the brand data first. sameAs works best when it supports a clear entity, not when it tries to create one.

If a profile would confuse a human reviewer, skip it. The safest rule: only include pages you would point to in order to prove “this is us.”