Myth: AMP pages earn more because they're faster

Myth: AMP pages earn more because they're faster

The "AMP = speed = RPM" line is years out of date.

What it does — a stripped framework that pre-renders and limits ad logic.
Setup effort — 4/5 to maintain a parallel version.
The correction — AMP caps your ad density, blocks many header-bidding partners, and routes a chunk of revenue through constrained AMP ad stacks. The speed it buys you is now matchable with good lazy-loading and CWV work on your canonical pages — without the demand haircut. AMP usually lowers per-page RPM even when traffic holds.
RPM lift seen — migrating off AMP to optimized canonical lifted RPM 15-25% on tested sites.
Pros of AMP — guaranteed fast, simple.
Cons — demand ceiling, maintenance tax.

Lift: ★★★★☆ — Risk: ★★★☆☆
Best for: nobody new in 2026. Skip AMP unless a partner contractually requires it.