Myth: pause any source the moment it loses money

Myth: pause any source the moment it loses money

Today: it feels responsible to kill a traffic source the second it shows red. But pausing too fast can throw away winners.

Why: with small spend, results swing wildly. A source might show a loss after 20 clicks purely by chance, the way three coin-flips can all land heads. Judge it there and you'll wrongly bury a good source.

You need enough data before deciding — often a few times your payout in spend.

Think of it like rating a restaurant after one bite of bread. Too early to be fair.

Try this: before pausing anything today, check whether you've spent at least 1x the offer's payout on it.

Patience here is a profit skill, not weakness.