Myth: the brands that say yes fastest are the best clients

Myth: the brands that say yes fastest are the best clients

An instant "yes, your price is perfect!" feels like a win. Often it means you priced too low and they're thrilled.

Why it matters: zero pushback usually signals room you left on the table — not that you nailed it.

Simple example: you quote $400, they reply "sounds great!" in two minutes. Next time you test $700 — same enthusiastic yes. The $400 was below their budget all along.

This isn't about being greedy; it's about learning where your ceiling really is.

Your move: when a quote gets an instant yes twice in a row, raise your rate 20% on the next deal and watch what happens.