<b>Worth a read: the 'contextual fit' argument, hosted properly</b>

<b>Worth a read: the 'contextual fit' argument, hosted properly</b>

Three pieces this week circling how much surrounding text actually matters.

— An SEO blog runs a small test: identical anchors placed in on-topic vs. loosely-related paragraphs. The on-topic set held position longer; the loose set wobbled within weeks.
— Counterpoint: a forum veteran argues co-citation around the link beats paragraph topicality, and posts examples where an off-topic page still passed value via a tight cluster of brand mentions.
— A Discord recap (shared as screenshots) lands in the middle — fit matters most for competitive anchors, least for branded.

Editor's note: both camps agree on one thing — 'we'll drop it anywhere on the page' is the red flag.

Pick of the week: the co-citation forum post. Even if you disagree, the examples are unusually concrete.