Migration Helpdesk
Migration Helpdesk
@MigrationHelpdesk

<b>Q: When is the GSC Change of Address tool actually useless?</b>

<b>Q: When is the GSC Change of Address tool actually useless?</b>

Fair question — it's oversold as a magic button.

Short answer: it only helps for a full domain-to-domain move where the whole site relocates. Outside that, it does nothing.

Long answer: Change of Address tells Google "everything from old-domain moved to new-domain." It's a signal, not the mechanism — your 301 redirects still do the real work. It does NOT apply to:

— http to https (same domain)
— www to non-www
— moving to a subfolder or subdomain on the same site
— partial moves (only the blog relocated)

For those, the redirects and canonicals carry everything; the tool will just refuse or have no effect.

Next step: if it's a true 1-to-1 domain move, verify BOTH properties in Search Console first, confirm your 301s work, then submit. Otherwise skip it and lean on redirects.
Этот пост опубликован в Telegram-канале Migration Helpdesk. Подписаться можно по ссылке: @MigrationHelpdesk.
tech

Свежие посты в категории «Tech Infrastructure»

Все каналы категории →

start

Готовы запустить рекламу через сеть public.tg?

Новый оффер, продукт, GEO, кейс, событие или партнёрский запуск — соберём маршрут под задачу и отдадим медиаплан.

Telegram для медиаплана: @dumay. Быстрый тест: $20 за канал, $1000 за пакет по сети.