Good analysis is less about big reports and more about a handful of honest questions asked before the budget is committed to anything.
Start with the demand that already exists in the market:
• what problem are people actively trying to solve today
• which substitutes do they reach for when your category is absent
• where is demand quietly growing versus merely loud and hyped
• how urgently do buyers feel the underlying pain
You cannot manufacture demand cheaply. It is far more efficient to redirect demand that already exists than to invent it.
A simple example: a category with quiet but steady interest often converts better than a hyped one full of curious, non-buying traffic. Loud is not the same as ready to buy.
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Market analysis: reading demand before you spend a single dollar on ads
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