A super common worry: "Will I annoy people?" Here's a calm way to decide.
Why it matters: too rare and they forget you (and mark you spam); too often and they tune out.
— Pick a rhythm you can actually keep: once a week is the friendly sweet spot for most beginners.
— Tell people the rhythm in your welcome email ("expect one email each Tuesday").
— Watch your unsubscribe rate — under about 0.5% per send is normal and healthy.
✅ Choose one realistic schedule (weekly) and write it into your welcome message.
Consistency beats frequency. A predictable Tuesday email is like a friend who always calls on the same day.
New here? Start with the basics above.
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