<b>Geo Pulse #43 — This week: there is no single Tier list</b>
Theme: 'Tier-1' means different things to different networks, and assuming one definition burns budget. A field guide to the disagreement.
→ <b>The traffic-source tiers</b> — Tier-1 = US/UK/CA/AU/NZ, Tier-2 = most of Europe + LATAM mid, Tier-3 = the rest. Built around payout, not GDP.
→ <b>The ad-platform view</b> — some DSPs tier by auction density and CPM, so Germany and Japan can sit above the US for certain verticals.
→ <b>The iGaming view</b> — tiers track licensing and player value, so a 'small' market like Ontario outranks larger uncapped GEOs.
→ <b>Takeaway</b> — always ask 'tiered by what?' Payout, regulation, and audience quality rarely agree.
Worth bookmarking before your next call where 'Tier-2' gets thrown around as if it's universal.
Geo Pulse
@thegeopulse
<b>Geo Pulse #43 — This week: there is no single Tier list</b>
Этот пост опубликован в Telegram-канале Geo Pulse. Подписаться можно по ссылке: @thegeopulse.