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Native Heresy
Native Heresy
@NativeHeresy

<b>Everyone says premium publisher placements convert better. The data says context beats the logo.</b>

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<b>Everyone says premium publisher placements convert better. The data says context beats the logo.</b>

A recommendation widget on a top-50 news domain sits at the bottom of an article a reader finished and is now leaving. The mindset is exit, not intent. Your "premium" inventory is catching people mid-bounce.

Meanwhile a mid-tier vertical blog where the widget sits inside relevant editorial flow — recipe site, finance how-to — converts the same offer at 1.5-2x the rate. Why? Topical adjacency, not domain authority.

You're paying a premium CPM for a brand-safe logo and a worse buyer. Stop buying domains. Start buying reading context.
Этот пост опубликован в Telegram-канале Native Heresy. Подписаться можно по ссылке: @NativeHeresy.

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