SOP: inject real uniqueness into templated pages

SOP: inject real uniqueness into templated pages
Swapping a noun isn't uniqueness. Computed differentiation is.

— Step 1 (Data): Identify 2–3 fields you can compute, not just display: rankings, percentiles, deltas vs. category average. Gate: nothing computable → the template is too thin to scale.
— Step 2 (Dev): Generate a data-driven sentence per entity (e.g., 'X is 18% cheaper than the category median'). Gate: the sentence must be true and recomputed, never canned.
— Step 3 (Editor): Add an entity-specific FAQ built from the data, not a global FAQ pasted everywhere. Gate: identical FAQ across siblings → fail.
— Step 4 (Dev): Render a comparison or trend module unique to this entity's values.
— Step 5 (SEO): Re-run the shingle overlap test from your duplicate audit. Gate: still >70% sibling overlap → add more computed modules.

Guardrail: uniqueness comes from the data math, not the prose.

Ship gate: don't publish until all boxes are checked.