The pre-flight list before launching a LinkedIn newsletter

The pre-flight list before launching a LinkedIn newsletter

Everyone says: "Launch a newsletter, every follower gets auto-subscribed, instant reach."

That auto-subscribe is a one-time sugar high, and you can waste it. Pre-flight first:

— Have 3 issues written before you press launch. Launch-day momentum dies if issue two arrives a month later.
— Pick a cadence you'll survive for a year, then halve it. Weekly kills more newsletters than monthly.
— The subscribe blast notifies your network once. Make issue one your strongest, not a "welcome" filler.
— Track open rate, not subscriber count. Auto-subs inflate the second and lie about the first.

The auto-subscribe is a loan, not income.

It's not the subscriber number that matters. It's whether anyone opens issue four.