The clean test of carousel vs text post

The clean test of carousel vs text post

Everyone says: "Carousels crush text posts, the algorithm loves documents."

Maybe in 2022. Test it on your own account before you build slides every week:

— Take 6 ideas. Run 3 as carousels, 3 as plain text. Same idea quality, same week.
— Measure saves and profile clicks, not impressions. Carousels often win reach and lose the action that matters.
— Time yourself. If a carousel costs 90 minutes and a text post costs 15, the carousel must win by a lot to justify it.
— Check who finishes. Slide-completion data tells you if anyone reached slide 8 or bailed at 2.

Usually carousels buy reach you don't convert.

It's not the format that's failing. It's that you priced the slides at zero.