<b>Killed the outline in my briefs. Added an 'anti-outline' instead.</b>

<b>Killed the outline in my briefs. Added an 'anti-outline' instead.</b>

Writers kept padding because my outlines told them WHAT to cover, never what to skip.

Now every brief has a 'Do NOT include' block:

— No definitions of terms the reader already knows
— No history-of-the-industry intro
— No 'there are many factors' hedging

Wriers stopped giving me 2,400 words of mush. Drafts came back 30% shorter and actually rank-able. Edit time dropped from 90 min to 25.

The brief that says 'no' is worth more than the one that says 'yes'. Try it on your next assignment.