<b>The second-3 cliff is where I keep dying</b>

<b>The second-3 cliff is where I keep dying</b>
Pulled retention graphs on 8 Reels this week. Same drop every time: a clean fall at second 3, exactly when my intro 'setup' ended and the real thing started.
Viewers bail at the moment you stop teasing and start delivering — because the tease was the only reason they stayed.
Fix tonight: cut your first 3 seconds entirely. Start ON the payoff, backfill context later. I recovered ~12 points of retention doing only this.