<b>SOP: Set rotation weights without starving new offers</b>

<b>SOP: Set rotation weights without starving new offers</b>
Equal weights waste traffic on losers; pure top-EPC starves untested offers of data. Use a split budget.

— Step 1: Reserve 80% of weight for proven offers, ranked by 7-day EPC.
— Step 2: Reserve 20% as an 'exploration' pool, split evenly across new or rotated-in offers.
— Step 3: Promote any exploration offer to the proven pool once it clears 200 clicks with EPC above your floor.
— Step 4: Demote proven offers that drop below floor for 3 consecutive days.
— Step 5: Re-normalize weights so the active set always sums to 100%.

The 20% exploration budget is what keeps your rotation from going stale.

Recalculate weights weekly; never let one offer sit untouched for a month.