<b>Where an image pack sits tells you the intent</b>

<b>Where an image pack sits tells you the intent</b>

Today's lesson: an <b>image pack</b> — that row or grid of photos in the results — moves up or down the page depending on how visual the search is.

Think of it like a shop window. Sunglasses go front and center; tax advice stays in the back office. Google does the same: photos rise to the top when people clearly want to see something.

Read the signal like this:

1. Search your keyword. If the image pack sits at the very top, searchers want pictures — make your page visual.
2. If it sits halfway down, images help but aren't the main goal.
3. If there's no image pack at all, don't waste hours on photos — searchers want words.

Matching the page to what searchers want is half of ranking.

Try this: search one product keyword and one "how-to" keyword. Notice how high the image pack sits in each. 🎓