<b>Myth: Your native CTR is your native CTR.</b>

<b>Myth: Your native CTR is your native CTR.</b>

No. The number in your dashboard is rendered impressions over clicks. The number that matters is viewable impressions over clicks. Widget vendors report on requests fired, not pixels painted.

Ask yourself: if 40% of your placements load below a lazy-rendered fold and never enter the viewport, what is a 0.30% CTR actually measuring? A diluted denominator, that's what.

Pull viewable CTR instead. On the same campaign it routinely runs 2-3x higher — and that real number is what predicts post-click behavior. Optimizing on rendered CTR means you're optimizing toward placements that load fast but are never seen. Congratulations on your robust pre-click funnel.