<b>"Raptive pays more than Mediavine, period"</b>

<b>"Raptive pays more than Mediavine, period"</b>

Steelman: at the top end, Raptive's direct-sold premium can genuinely out-earn Mediavine on identical inventory.

But almost every "X pays more" post comes from a US-food or US-finance site — 80%+ Tier 1 traffic. Run a site that's 45% India/Philippines/Brazil and the gap collapses, sometimes inverts, because the premium direct deals that justify the spread don't bid on your geo at all.

🚩 Hidden variable: the country-mix behind the screenshot. RPM is a weighted average across geos with 20x spreads between them. Two sites on the same network can differ 4x on geo alone.

Ask anyone quoting a network for their GA4 country breakdown before you copy their choice. No breakdown, no data point.

Not saying Raptive is overhyped — saying the comparison is rigged.