<b>The Shot-List Brief that kills "can you reshoot?"</b>

<b>The Shot-List Brief that kills "can you reshoot?"</b>
Vague briefs cause reshoots. A shot-list brief makes the client approve the plan before you film. Use this six-block template every time.

— Hook (0-3s): exact line + visual
— Problem (3-8s): the pain, on camera
— Product intro (8-15s): how it's revealed
— Proof/demo (15-30s): the action shot
— Benefits (30-45s): 2-3, listed
— CTA (45-60s): exact words + on-screen text

For each block: spoken line, B-roll needed, on-screen caption. Send it, get sign-off, THEN film.

Save this as your master brief skeleton. Sign-off on the plan means no surprise reshoots on the delivery. Rinse and repeat.