<b>Rate Card add-on: the Usage Multiplier (price rights, not just footage)</b>

<b>Rate Card add-on: the Usage Multiplier (price rights, not just footage)</b>
The footage is the cheap part. Usage rights are where UGC creators leave money on the table. Build a multiplier table on top of your base rate and never freestyle it.

Base = one video, organic on brand's own page, 30 days.
— Whitelisting (Spark Ads / Partnership Ads): +25%
— Paid usage beyond organic: +50%
— Usage 90 days: +20%
— Usage 365 days: +50%
— Perpetual/buyout: +100% minimum
— Exclusivity in category: +30%

Worked example: base $250. Whitelisting + 90-day + paid = 250 × (1 + .25 + .20 + .50) = $487.

Put the table in your rate card so the math is visible and non-negotiable. Standardize it once.