<b>Scout by sound, not by topic</b>

<b>Scout by sound, not by topic</b>
Real talk on TikTok: the niche sound is your sourcing tool.
Find one trending audio in your vertical. Tap it. You get every creator who used it — sorted, scrollable, free.
Filter by the ones under 20k with 3x+ views-to-follower ratio. That ratio means the algo loves them but brands haven't.
— tap audio → "X videos"
— sort mentally by view/follower gap
Undervalued reach hides in shared sounds.
Mine one audio before you close the app.