<b>The espresso-repair site nobody wanted to build</b>
Month 1: I bought a $9 domain on a niche everyone said was dead — home espresso machine repair. Boring, low CPC, tiny search volume. Exactly why nobody was in it.
Month 3: 14 articles, all "how to fix [model] not pumping water." Affiliate links to descaling solution and gasket kits. Revenue: $11.
Month 7: a single post — "Breville 870 not building pressure" — caught fire. Reddit linked it twice. Traffic 600 → 5,800. Then I got cocky and published 30 thin AI posts in two weeks. The October core update gutted them. Traffic fell back to 3,100.
Month 11: I deleted 22 of those AI posts, kept the 8 hand-written ones, and added real repair photos from my own machine. Traffic crawled to 9,400. Revenue $740/mo, mostly Amazon parts and one repair-tool brand at 8%.
The lesson hid in the wreckage: the boring posts that survived all answered ONE exact error message. The AI ones answered nothing.
The takeaway: low-volume "error message" keywords convert insanely well because the searcher already owns the product and is mid-panic. Don't dilute them with bulk.
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<b>The espresso-repair site nobody wanted to build</b>
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