The Stack Leak
The Stack Leak
@TheStackLeak

Spotted: paying for a blue check won't buy you reach

Spotted: paying for a blue check won't buy you reach
Meta and X sold verification with a wink that implied algorithmic priority. Word from creators a year in: organic reach barely moved for most — the boost is concentrated in replies and search visibility, not your main feed distribution. People bought the checkmark as a growth tool and got a vanity badge plus reply-prioritization. If your reach is flat, $8/month won't fix the content. Verify for trust and support load, not for an imaginary reach multiplier.
Watching this.
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