PLAYBOOK: Triaging your site after a Google deal-site update lands

PLAYBOOK: Triaging your site after a Google deal-site update lands
Filed 11:40 ET on a live volatility window. When the chatter says deal sites are getting hit, the diagnostic order before you change anything:
— Wait 72h — do NOT react to day-one swings, the rollout isn't done
— Segment traffic by page type in GSC: merchant hubs vs category vs blog — find which template bled, not which URLs
— Compare your working-code ratio and unique-copy ratio against the pages that held — that's usually the discriminator
— Only after the update is confirmed rolled out do you ship fixes to the losing template, not scattershot per-URL
Why it matters: the operators who panic-edit during a live rollout corrupt their own before/after read. Diagnose by template. Developing...