<b>Ban 'just' from every caption you write.</b>

<b>Ban 'just' from every caption you write.</b>

'Just click here.' 'Just sign up.' 'Just try it.' That little word is you apologizing for asking. It shrinks the action, signals you don't believe it's worth their time, and bleeds authority on contact. 'Just' is the verbal equivalent of backing out of the room while you talk.

Delete it everywhere. Fight me.