<b>Brand new? Install ONE thing before your first ad: the Insight Tag.</b>
The LinkedIn Insight Tag is a tiny snippet of code you add to your website. It quietly notes which LinkedIn members visit you.
Think of it like a visitor's book at a gallery — it records who came by, so you can invite them back later.
Why install it before you spend a single dollar:
— It builds your retargeting list from day one (you can't retarget visitors you never recorded)
— It powers conversion tracking later
— It takes weeks to collect enough people, so starting early is free progress
If you wait until campaign two to install it, you've thrown away all that audience data.
<b>Why it matters:</b> The tag is the foundation. Skip it and you're rebuilding from scratch in a month.
Next step: In Campaign Manager, go to Account Assets → Insight Tag, and send the code to whoever owns your site.
B2B Lever
@B2BLever