<b>Q: GA4 renamed my 'conversions' to 'key events' — did I lose my data?</b>
A: No. Google split one concept into two in late 2024. Nothing was deleted.
— In <code>Admin → Events → Key events</code> you now mark which events matter to you (the old 'conversion' toggle lives here).
— 'Conversions' now refers only to events imported into Google Ads via the Ads link, so the two products stop fighting over one word.
— Your historical key-event counts are intact; only the label changed.
If a report shows zero, check you re-toggled the event as a key event after the migration — the flag occasionally needs re-saving.
TL;DR: Key events = your GA4 goals; conversions = the Ads-side copy. Same data, clearer names.
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<b>Q: GA4 renamed my 'conversions' to 'key events' — did I lose my data?</b>
Этот пост опубликован в Telegram-канале GA4 Triage. Подписаться можно по ссылке: @GA4Triage.